The Offer Identity Crisis | Ep 26
Are you confusing yourself and prospects with your positioning and offers without realizing it? Do your proposals get interest but never turn into closed deals? Are you trying to build an advisory offer but still don’t know how it’s different from consulting?
In this episode, learn more about:
-- The hidden “identity leak” inside most advisory and consulting offers.
-- Why language—not delivery—is the real reason many deals stall.
-- The moment a founder finally saw his two “different” offers were the same.
--How your offer might be keeping you “fishing in small ponds.”
-- When clients go silent, this is what you need to do (and know).
GO DEEPER
-- Episode 25: Pricing for Growth or Safety?
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
In this episode, learn more about:
-- The hidden “identity leak” inside most advisory and consulting offers.
-- Why language—not delivery—is the real reason many deals stall.
-- The moment a founder finally saw his two “different” offers were the same.
--How your offer might be keeping you “fishing in small ponds.”
-- When clients go silent, this is what you need to do (and know).
GO DEEPER
-- Episode 25: Pricing for Growth or Safety?
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
