Testimonials for Days | Ep 20
Why did Ken's beautiful, industry-leading case studies with Fortune 500 logos turn out to be useless? What if you're waiting for the perfect testimonial while competitors are "proof dropping" their way into your client's DMs? Are you really lacking testimonials or just not seeing the proof you already have?
In this episode, learn more about:
In this episode, learn more about:
-- The truth about why case studies today are "expensive wallpaper."
-- What Ken did to sell 20k/month retainers with zero testimonials in that role.
-- How to build a flywheel where clients beg to give you their testimonial.
-- The "proof drop" that opened up a direct conversation for Ken's AI consultant.
-- Why one win with Matt Barker turned into a chain reaction with a dozen well-known clients.
