No One Buys Retainers | Ep 24
Why does every founder and consultant want repeatable revenue yet still sell projects and deliverables? What happens the moment you say the word "retainer" to a prospect? Can you really sell retainers in an industry that worships billable hours?
In this episode, learn more about:
-- The movie line that's every consultant's dream and every founder's blind spot.
-- How positioning is the key to unlock selling retainers at scale.
-- The "record scratch" moment in Ken's software agency sales.
-- Why a client should walk away from a 15-20k/month retainer.
-- When a prospect used Ken's own talking points to lobby for them internally.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
In this episode, learn more about:
-- The movie line that's every consultant's dream and every founder's blind spot.
-- How positioning is the key to unlock selling retainers at scale.
-- The "record scratch" moment in Ken's software agency sales.
-- Why a client should walk away from a 15-20k/month retainer.
-- When a prospect used Ken's own talking points to lobby for them internally.
GO DEEPER
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
