Little Red Cup Economics | Ep 29
How does a plastic red cup drive 45% more traffic on one day? Why is Starbucks’ most successful marketing angle not about coffee? Are your offers stalling because you’re missing the same economics?
In this episode, learn more about:
-- Why Starbucks keeps repeating Red Cup Day, even with massive daily volume.
-- When a simple constraint works better than pressure in high-ticket sales.
-- The hidden reason deals get stuck in the “sales friend zone.”
-- What premium buyers actually care about more than a discount.
-- The mistake that turns “one offer” into multiple businesses without you realizing it.
GO DEEPER
-- Episode 13: The Offer Mistakes Costing You BIG Money
-- Episode 22: Offer Fatigue
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
In this episode, learn more about:
-- Why Starbucks keeps repeating Red Cup Day, even with massive daily volume.
-- When a simple constraint works better than pressure in high-ticket sales.
-- The hidden reason deals get stuck in the “sales friend zone.”
-- What premium buyers actually care about more than a discount.
-- The mistake that turns “one offer” into multiple businesses without you realizing it.
GO DEEPER
-- Episode 13: The Offer Mistakes Costing You BIG Money
-- Episode 22: Offer Fatigue
-- Follow Ken on LinkedIn
-- Read Ken's weekly briefing
WORK WITH ME
If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.
If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.
