As the modern mobile ecosystem becomes more and more fragmented, so does tracking attribution and creating great, seamless user experiences across all platforms. Ken and Eric Stein, EVP & GM at Branch, discuss what it takes to drive engagement for users b
Engaging, acquiring, and retaining users across a fragmented mobile ecosystem is no small feat. Branch learned this the hard way. As the only company in its sector that didn't start as a marketing technology company (Branch was originally a photo book app), they were driven to build something that could bridge the gaps between diverse marketing channels, both online and off.
Ken and Eric Stein, EVP & GM at Branch, discuss the challenges Branch faced in creating a "universal" deep linking product that works seamlessly cross-platform, the ever-changing world of attribution in 2020, and how Branch has worked to help better user experiences and provide deeper insights to marketers.
Watch the video version of this podcast.