Nov. 9, 2021

70 - Jobs to be Done (JTBD) to Drive Product Roadmap to Revenue: Jay Haynes, CEO of Thrv

Amazon. Uber. Apple. Borders. Taxis. Kodak. What separates certain companies and innovation from finding a roadmap to revenue and others to go out of business or get leapfrogged by others? Jay Haynes founded Thrv to help with these exact kinds of problems.


Amazon. Uber. Apple. Borders. Taxis. Kodak. What separates certain companies and innovation from finding a roadmap to revenue and others to go out of business or get leapfrogged by others?

Jay Haynes founded Thrv to help with these exact kinds of problems. He wants to mitigate wasting time and money and ensure product roadmaps tie back to revenue. He’s an expert in the jobs to be done methodology, studying under Clayton Christensen directly. Jay ultimately wants to see more iPhones and less Zunes.

We cover a ton of ground in this discussion…from defining the jobs to be done methodology, creating new platforms vs. new features, and how to tie back development to expenses and revenue.

Watch the video version of this episode.

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