Sept. 7, 2021

58 - DTC is Blooming at Colour Republic: Kacy Fabie, Head of eCommerce

Digital innovation's acceleration increased dramatically as a result of 2020. No clearer are the impacts than at brands like Colour Republic, which focuses on fresh cut flowers. Kacy Fabie's deep digital expertise is helping lead the charge.


Digital innovation's acceleration increased dramatically as a result of 2020. No clearer are the impacts than at brands like Colour Republic, which focuses on fresh cut flowers. Kacy Fabie's deep digital expertise is helping lead the charge. Her knowledge of digital marketing and ecommerce is setting the foundation for DTC to become a more significant part of the business. This week we discuss everything from the evolution of digital marketing, optimizing digital channels, strategic decisions in digital transformation, last mile for fresh supply chains, and more.

Watch the video version of this episode.

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