Jan. 12, 2021

23 - Digital Engagement at Scale: Mike Herrick from Airship

Communicating across digital channels with personalization and scale is no easy feat. Just ask Mike Herrick, SVP of Technology at Airship.


Communicating across digital channels with personalization and scale is no easy feat. Just ask Mike Herrick, SVP of Technology at Airship. He's lead the company from being primarily known as a push provider to scaling across push, email, and SMS for enterprise customers ranging from Chipotle, Alaska Airlines, and more. Mike shares market insights, multi-channel engagement strategies, and highlights from their recent Elevate conference in this episode.

Watch the video version of this podcast.

Topics

  • 0:00 - From Urban Airship to Airship
  • 5:17 - Moving from push to multi-channel
  • 12:18 - The SMS renaissance plus RCS
  • 14:27 - Strategies for effective multi-channel engagement
  • 18:09 - Pivotal decisions to help Airship scale
  • 23:41 - What sort of volume can Airship handle
  • 28:50 - Airship driving the shift to digital
  • 36:21 - Highlights from Airship's Elevate conference
  • 41:09 - Why customers ultimately select Airship
  • 43:55 - How to connect with Mike

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