Dec. 8, 2020

21 - Slack joins Salesforce: The Platform is the Feature

Slack gets bought by Salesforce for $27.7B. There's more behind this transaction with the history of corporate messaging going back to AOL Instant Messenger and the strategy on how Slack seemingly won...or did they?


Slack gets bought by Salesforce for $27.7B. There's more behind this transaction with the history of corporate messaging going back to AOL Instant Messenger and the strategy on how Slack seemingly won...or did they? The platform is the feature. The feature is the platform.

Watch the video version of this podcast.

Topics

  • 0:00 - The Platform is the Feature
  • 0:57 - Corporate messaging history
  • 3:28 - Campfire for business group chat circa 2006
  • 7:25 - Steve Jobs and Dropbox on being a "feature"
  • 9:03 - The Feature is the Platform
  • 11:30 - Distribution is everything
  • 15:08 - Concluding Note

Links

Follow

Enjoying Sync? Please rate and review us on your favorite podcasting platform.