Nov. 3, 2020

16 - Creating Brand Affinity: Kyle Washburn from Wistia

People don't buy from corporations and they don't support organizations. People buy because of emotion and they support the causes they are passionate about.


People don't buy from corporations and they don't support organizations. People buy because of emotion and they support the causes they are passionate about. That's where brand affinity comes into play and there's no company doing it better than Wistia. This week, Ken speaks with Kyle Washburn at Wistia on how video plays into brand affinity. They also touch on how Wistia's new offering in the podcast space fits into its approach and the market as a whole.

Watch the video version of this podcast.

Topics

  • 4:06 - Background on Kyle & Wistia
  • 7:45 - The importance of video for business today
  • 10:50 - How to get started with video
  • 17:08 - YouTube vs. Wistia; how and where to use each
  • 25:03 - What is an "audio conference" and why Wistia hosted one
  • 30:45 - How podcasting evolved and Wistia entering the market
  • 37:54 - Wrap up and where to find Kyle

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