Sept. 22, 2020

10 - Building Better Products: Cassandra Gamm and Jono Loeser from Mixpanel

In 2020, seamless, data-driven digital experiences are more critical than ever in driving growth and retention. This week, Ken chats with Cassandra Gamm and Jono Loeser from Mixpanel about the role of product analytics in the modern tech stack and how eng


Every product manager wants the same thing: to build better, more engaging products. Yet even the best ideas need to be supported by  strong data. Cassandra Gamm and Jono Loeser join Ken this week to discuss how product analytics tools like Mixpanel help PMs, engineers, and other stakeholders increase the rate of innovation by discovering key value moments that can help drive growth and retention.

Watch the video version of this podcast


Topics

  • 2:00 - Mixpanel in the modern tech stack
  • 6:17 - Finding your key value moments
  • 14:17 - Resurrecting users
  • 16:56 - Using product analytics to drive retention
  • 24:17 - Using Mixpanel for Growth
  • 29:30 - Key metrics for success
  • 34:22 - Mixpanel's Modeling Layer
  • 36:45 - Macro trends in products analytics 

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